Posted by: Leila Chreiteh
Posted on 08/31/2021
First impressions matter—especially when you’re making a cold introduction to a potential investor. And in order to make sure you put your best foot forward as a founder, you must broaden your scope from merely raising funds to building lasting relationships.
We surveyed our network of pre-seed investors to determine what elements of a cold outreach are most likely to work in a founder’s favor and what aspects of a cold intro compel them to immediately delete. Here’s what they shared with us:
These may seem like a lot of Do’s and Don’ts, but the bottom line is simple: be clear, concise, and courteous of an investor’s time. Remember that the primary goal of your cold introduction is to pique their interest enough for a call or meeting, so focus on being straightforward and factual without getting too in the weeds. Finally, if you want to grab their attention, do your research and personalize your pitch!
For more expert advice on building and scaling your startup, check out our event library and Field Notes.
Leila is a communications strategist based in Birmingham, Alabama, who believes in investing in a better, more progressive future.
As we explore the unknown of each new investment, our Field Guides are where we document all that we learn along the way.
So, whether you’re actively raising, trying to break into VC, or interested in our game-changing portfolio, our Field Guide's got you covered.
Sign up now for exclusive access to funding opportunities, events/resources from our network of experts, updates from our portfolio, and more!